My Favorite Campaign: TAP PROJECT

Advertising is EVIL right? WRONG.

My favorite ad campaign every created was recently re-brought to my attention and I am feeling more inspired than ever. Bring on the dark-hole economy. I am not giving up on advertising if it means one day doing something this worth-while.

The TAP PROJECT began in 2007 with the support of UNICEF and 300 restaurants in NYC with the aim of raising awareness and funds to bring clean water to children in unfortunate countries.

They asked restaurant patrons to pay ONE DOLLAR for the glass of tap water that they normally receive for free. This $1 would provide a child with 40 days of clean water, or 40 kids a day of clean water.

World Water Week was institutionalized as March 22-28 in order to raise awareness. To date, over 2,300 restaurants have joined the now GLOBAL campaign to stop water related deaths among children.

Talk about an ad for goodness sake.

If you think you want to participate in this campaign, find out which restaurants in your city are participating here.

The logo is simple...

... yet the goal is simple too. Save lives. I really like the water vibrations around the glass... possibly symbolizing the GLOBAL following and impact they hoped the campaign would gain.

Learn more. It's amazing:

I am so entirely inspired by this and thinking big, thinking people,
thinking for the better.
Watch out world, some of us actually want to bring some peace.