Saturday, March 14, 2009

Department Store, NOT Bore

If you're ever in the Netherlands and need a Dutch department store, you can go to HEMA, roughly translated to Unique Prices Company Amsterdam.  They sell everything you could need and some impressive labels as well.


Oh, you don't need a houten xylofoon?  Or a driewieler?



Well, maybe you won't be shopping at HEMA then.  But, DO be sure to check out their website:

It's a treat in marketing genius.  Rumor has it that some company bought this URL from the department store and rather than destroying the page, they played with it.  

When you check out the site, wait a minute and then watch to see what happens.  DON'T click anything, just enjoy.


Wether this was produced internally, or by another source, it's doing wonders for getting HEMA's name recognized across the globe.  After all, who wouldn't be pleasantly surprised by a supply screen playing with your senses and breaking through the monotony of online life?   


1 comment:

Marisa said...

where did you find this crazy site!? it's so cool! i love it!