I feel like most Lotto commercials are unoriginal and tell you that DUH, you can win money, and lots of it. But, this one is different... it sells a feeling, a life, a dream even. As I've said before an ad should connect with an innate human truth... this one does: it shows how childhood dreams come true - while also plugging the Lottery.
Check it out:
How can you not love an ad that has story-telling abilities and makes you say, AWE. Also, it's in no way cheap or unoriginal. It's frankly adorable. I'm a fan.
2 comments:
That ad is great. Doesn't it make you want to make your list? Maybe it will come true! Just like the Bucket List...
You're right, that is a great ad.
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