The Ad Norm

My favorite procrastination site (The Cool Hunter) recently started an advertising service portion of their company.  To pitch themselves they proclaim that "Extra-Ordinary is the new Ordinary."  

Well, yes, this is true.  I became interested in advertising after learning about guerilla ads - obscure, untraditional methods meant to interact with and interest the consumer.  

Now, after four years in college, guerilla/viral/interactive and outdoor ads are the norm.  The CoolHunter lets others know that they use "innovation." (like everyone else who wants to survive in this market)        

It's not that people have shorter attention spans.  It's just that they've been exposed to AWESOME stuff and they are not about to backtrack to 2x4 BW ads in the newspaper.  I like to be entertained, so does everyone else.  So, advertising is entering the awesome-era.  Prepare to be entertained... its supply and demand.  We demand to be entertained, ad geniuses will supply.