Ad of the Day: MTV's 2009 VMAs

I complained awhile back about the excessive 'tributes' that seemed to take advantage of the passing of the King of Pop (yes, MJ).  However, MTV has created something I can get behind.

Their newest ad for the 2009 MTV VMAs is clean, respectful, creative and delivers a clear message - something MTV is not notorious for.  Their ads are normally neon, haphazard and slightly offbeat in an effort to be 'cool.'  

Check it out: 

The end copy is still the tacky voice over that MTV always resorts too but the imagery has one upped all of the company's past ads.

While I love this raining MJ ad, I do hope the awards aren't solely about the King, leaving this year's fresh talent left out of the spotlight.