Awesome Logo

I'm a big fan of logo design. I'm no graphic designer but I do 'get' logos. I think this one is SO unique and not quite cliche.

It's for NYC's FOOD AND WINE FESTIVAL!!! (I wish I had the $50 to go!)

The integration of the subway system and the wine bottle are very clever and simplistically perfect. Notice the colors in the correct places too with just a subtle color difference to make the logo unique to the event.

Ad of the Day: Breast Cancer

Another "Ad of the Day" moment, and it's not for the lottery this time.

My new favorite ad is for the Breast Cancer Awareness magazine Pink Ribbon.

Grey Amsterdam created this PSA campaign for the publication that aims to support breast cancer awareness all year long, not just during breast cancer month. Unlike U.S. ads that are more body conscious and play it safe, these ads dart straight to the point.

The ads are brilliant because:

• They are relatable to women: We all have boobs. It also creates a sense of community and safety knowing that every woman thinks about/deals with this issue.
• They aren't scary, but rather are encouraging. A PSA shouldn't scare the consumer but present them with a convincing call to action.
• They play off nostalgia and the memories we link to our boobs: boys, clothing, growing up, etc.
• Possibly my favorite: Each boob presented has a name, just like how boys have a name for their junk. (Do we really do this though?)
• They don't feel corporate and so are approachable. The unique fonts for each ad supports individuality and creates a sense of calm when dealing with something fearful.

Here are the print ads:

While the ads promote sales of Pink Ribbon magazine, they also serve to promote breast cancer awareness. So even if the ads don't create new consumers for the publication, it may promote their worthy cause they hoped to communicate within their pages anyway.

Here is the effective TV spot that would do wonders in the USA if only we weren't so prude:

What Makes New York New York

Lately I've been trying to describe to people just what New York means to me, how it's changed from a fantasy from movies, to a place that always proved to be a whirlwind short stay to my HOME.

Then, I found this from my friend Nina:

"There are roughly three New Yorks. There is, first, the New York of the man or woman who was born there, who takes the city for granted and accepts its size, its turbulence as natural and inevitable. Second, there is the New York of the commuter - the city that is devoured by locusts each day and spat out each night. Third, there is New York of the person who was born somewhere else and came to New York in quest of something.

Of these trembling cities the greatest is the last - the city of final destination, the city that is a goal. It is this third city that accounts for New York’s high strung disposition, its poetical deportment, its dedication to the arts, and its incomparable achievements. Commuters give the city its tidal restlessness, natives give it solidity and continuity, but the settlers give it passion. And whether it is a farmer arriving from a small town in Mississippi to escape the indignity of being observed by her neighbors, or a boy arriving from the Corn Belt with a manuscript in his suitcase and a pain in his heart, it makes no difference: each embraces New York with the intense excitement of first love, each absorbs New York with the fresh yes of an adventurer, each generates heat and light to dwarf the Consolidated Edison Company."

E.B. White, "Here is New York," 1948

I think that just about sums it up. New York is an expression of passion for me. It's home, and home so quickly, because it is a positive outlet of my dreams. A final destination (sorry Mom). And my adventure.

It may be a corny Tshirt but I HEART NY.

Unconventional

You know you love my commentary but let's pretend this blog's purpose is that of Twitter and just enjoy this link with my prediction that Microsoft's 'LOOKING GLASS' platform may be what makes social media MEASURABLE. Watch out, advertising is still alive and well.

ARTICLE HERE.

Ad of the Day: NYC's Lotto Campaign

As a new NYC subway rider, I am still amused by the constantly changing subway ads inside the cars (better than looking at the smelly weirdoes around you.)

Last week, Ted pointed out this ad - one I had looked over and not paid much attention to for two reasons:

1. It's very plain/basic - I prefer wit.
2. It's for the lottery, something I can't risk the only dollar I have on.

While the ad did nothing for me, his liking for it amused me and I became interested in it. Who is their target? Why 'SWEET MILLION'?

The SWEET MILLION is the name of the lotto game where you have 'the best chance to win a million for just a buck.'

When I saw the commercials, I became more interested. The concept is simplicity. One dollar. Easy commitment. That's sweet.

Here's DDB's commercial correlating with the one-dollar-lotto.

To me, this ad seems to be a 4 in the morning, laughable idea pitched to the NYC Lotto people who happen to be 80 year old grandmas who love their cats and their grandchildren's pet chicks. WHO CAME UP WITH THIS?!

Yes, while gaining a million dollars would be sweet... I hardly associate it with pigs in pajamas. Maybe they are hinting that their commercial is just as realistic as people actually winning anything from their dollar investment... just a thought.

Anyways, the campaign DID make me look it up. Maybe just because advertising intrigues me, or maybe many people are looking further into this Sweet Million. If that's the case, then I think this is a brilliant campaign. Their site, while it carries on the absurd cutesy pet thing, is modern/ delivers a clear message and has 'legs.'

The mini-site features:

• The logo on the top left.
• The tagline next to kittens sitting atop a dreamlike cloud.
• The motto of the campaign under in green.
• Link to the NY Lotto mainpage in the balloon on the right.
• Info about it with the bunnies. Last week's numbers with the chicks. And an option to become a fan on facebook or share on a number of other Social Media sites with the pup.

The ABOUT section is dreamlike and possibly appeals to off their rocker people or drugged lunatics. I'll admit, it is amusing.

Please notice the rainbow, flying dolphins holding the banner, the plethora of domesticated farm animals and the kitty who glides across the screen for each option you choose on the bottom bar.

I don't understand HOW on earth the creative team got from A. One dollar lotto with million dollar prize and B. "Sweet million is sweeter than sweet. Which is sweet." to Crazy animal themes campaign and print ads with floating, almost border-less dollars BUT they did.

And they are doing it well - with the integration of a strong tagline, a microsite and social media.

(I apologize for the multiple lotto posts, however, it is interesting to note how mainstream the ads are becoming - how commercial. Now that we are in an economic recession, the lottery is appealing to more than just the middle of the country farmer bumpkins... it's for the urban subway riders and indebted Americans. So go buy your lotto tickets if you're into the whole Sweet Pet thing.)

Ho Ho Ho, No Holiday Cheer

Don't worry, the title of this post may be a little more grim than is necessary, for us consumers anyway. For retailers on the other hand, it may not express their distress enough.

That's right, according to this trend-following article by AdWeek.com, holiday spending is estimated to raise exactly 0% from last year's numbers, the lowest recorded Holiday year since 1967 - down 2.4%.

So, I'm predicting no Tickle-Me-Elmo-like crazes or Jingle All the Way Turbo Man dramas. It's sad but true. Hopefully this means that noone will be stampeded down like the unfortunate event at Walmart a few years ago. And maybe mall parking won't resemble that of a border crossing jam. (Truthfully, this sounds like a cheerier version of Christmas to me...)

The sad truth of the matter, though, is not that we are becoming less materialistic or more humane, we are just poorer. With negative contributors to the situation like unemployment, foreclosures and unavailable credit, shoppers will have to find other ways to show their affection this season and keep putting the money towards bills and debts.

Maybe, the meaning of Christmas will resurface? Maybe more people will take the time to have a snowball fight, make decorations or appreciate their old ones rather than redo Holiday appearances for this year. Who knows.

However, advertisers are still hopeful. (Afterall, we have jobs to look after too.) Knowing about this TREND makes advertisers able to brace the coming consumer disaster and attack it from a knowledgeable stance.

The article suggests that marketers should hone in on online advertising this season - marketing to internet savvy consumers. Why? Internet savvy shoppers may have jobs and therefore be online more often to be exposed to media - AND have more means to spend. Social media butterflies are often, in this moment, younger and have an indispensable income (if that still exists). AND, the bonus of online shopping - less of a mental commitment is made when shoppers simply click and realize the money spent later on with the physical credit card bill, after the decision is already made.

My advice?

• SHOPPERS: Be aware on online marketing this season (Nov.-Jan.). They are coming after you in full force and will take advantage of quick-online decisions. Think about everything from a budgeted view point. If you have the money, buy it. Spread that Christmas cheers and boost our economy.
• MARKETERS: Embrace the knowledge and watch expenses. Save advertising for online clientele and limit in-store holiday staffing. Don't seem desperate, seem holiday-cheer filled and help consumers to forget their holiday stress.

Recession Holiday Season #2. Brace yourselves.

Love this AD!

Adfreak exposed me to this elegant Lottery ad.  Yes, I said it: elegant Lotto.  

I feel like most Lotto commercials are unoriginal and tell you that DUH, you can win money, and lots of it.  But, this one is different... it sells a feeling, a life, a dream even.  As I've said before an ad should connect with an innate human truth... this one does: it shows how childhood dreams come true - while also plugging the Lottery.

Check it out:

How can you not love an ad that has story-telling abilities and makes you say, AWE.  Also, it's in no way cheap or unoriginal.  It's frankly adorable.  I'm a fan.   

NYC Style

I spent another beautiful sunny afternoon in NYC doing what the unemployed do best: wander.  

First, my day was destined for greatness when I discovered something that could only exist in NYC... an ice-cream-type truck that sold gourmet cupcakes (on Lex and 86th):

Later, I continued a food-filled day with friends at NYC's version of the California classic, In-N-Out, called the SHAKE SHACK in Madison Square Park.  I noticed this place while passing a few days earlier because of its MASSIVE LINES!  I knew it had to be good.  So, I spent half an hour or so in line, getting insanely hungry, waiting to place my order for a Shack Burger (complete with secret sauce, patty, American cheese, onions, pickles, lettuce and tomato-YUM)

My favorite part of this place is its BRANDING (surprised?  you shouldn't be.)  They TOTALLY build a brand off of the fact that their lines are stupidly long and people actually wait in them!  This was a two hour-long lunch for me and it wasn't even at a restaurant... you order and then pick your food up at a window and seating is a free for all.  Anyways, they sell baby onsies that read "I waited 9 months; this line is nothing."  They also have a T-shirt, among many others, with the popular I HEART NYC arrangement.  However, where the heart normally sits, is instead a picture of the Shake Shack - complete with endlessly long line wrapping around the garment.  Hey, if you've got a flaw, flaunt it. 

Later, I walked down 10th, between 2nd and 3rd, (passing this cool sculpture on the right) and found an amazing flee market with quality stuff.  I picked up some much needed salt and pepper shakers for 2 bucks (one table down from a lady that tried selling me hers for 10 dollars!) and a "real" pearl choker necklace for $3.  The fabulous-looking older woman insisted that she had no use for her precious jewelry at her age and was selling it cheap because it had all been given to her by rich men when she was younger.  Even if those pearls aren't real, they sure provided me with some story-telling entertainment.  My favorite part of sorting through other people's junk/treasures was this band:       

After, I decided to walk home (I walked 40 blocks, gave up and rode the subway).  Along the way, I stopped to read (another joy of being unemployed) in Madison Sq. Park and admire this artwork:

and view:

I Love NYC.

NYC Style

Yesterday, along with the sad, gloomy skies, I too was sad and gloomy.  Realizing I had nowhere to habitually go in this big city (since I'm a newbie), I wandered the  streets letting my tears blend in with the drops from the clouds.  It's a very unsettling feeling to pass so many people and know noone and feel alone.  [I know it sounds dramatic but telling lies is much more dramatic.]  

Anyways, after finding more mom-and-pop convenience stores that I know what to do with and passing many swanky Upper East Siders, watching my first movie alone (Julie and Julia is a must), and reading a book I already purchased in the cafe at Barnes&Noble (Starbucks had no seats), I eventually ended up in a place only two blocks away from my house.  

THIS will be MY place: The park along the EAST RIVER.  It's gorgeous and the view changes with every position of the sun and moon.  I just stared and walked for at least an hour in awe of the gigantic beauty that buildings and nature, in harmony, produce.  THIS is why I love NYC, it's never all or nothing, it has something for everyone.  You just have to have the energy to find which part makes you happy.    

(Excuse the phone-quality pics and take in the content.)  

Ad of the Day: MTV's 2009 VMAs

I complained awhile back about the excessive 'tributes' that seemed to take advantage of the passing of the King of Pop (yes, MJ).  However, MTV has created something I can get behind.

Their newest ad for the 2009 MTV VMAs is clean, respectful, creative and delivers a clear message - something MTV is not notorious for.  Their ads are normally neon, haphazard and slightly offbeat in an effort to be 'cool.'  

Check it out: 

The end copy is still the tacky voice over that MTV always resorts too but the imagery has one upped all of the company's past ads.

While I love this raining MJ ad, I do hope the awards aren't solely about the King, leaving this year's fresh talent left out of the spotlight.           

More on Social Media

Is social media really advertising?  Or it is a partnership with brands?  Who has the upper-hand?  Is it an equal relationship where one contributes to the other and vice-versa or do advertisers still trickle into the minds of the masses and influence their purchase decisions?  

Well, for my sake, I hope advertisers still have a hand in the game.

Michael Ramah of Advertising Age says of the transition from marketing to marketing against social media: "The real value of the marketer now is to delve into the conversations and reams of information and build a strategic framework -- to discover how, in a medium dominated by navel-gazing narcissists, we can insert a brand in a meaningful way."  He says of the millions of all-age contributors to social media, "it's true that individuals are empowered to become marketers. By virtue of their online savvy and assertive personalities, they can put their stamp on a product or service and send their message of like or dislike far and wide, to the networks they've built from their living rooms."

Luckily, Ramah shares the same viewpoint with me:  People are contributing to media through online networks, but there is definitely room to create a strategy to purge this new over-sharing, crowded market and take advantage of the ears-wide-open, constantly engaged online audience.  

Ramah acknowledges that while the hype from certain networking sites might some-day die down (i.e. Facebook with the inclusion of parents), he says, "... The medium and the conversations and the personal influence as-powered-via-connectivity are here to stay."

He notices that since the introduction of sites like Facebook and Twitter, brands have 'scrambled' to secure fan pages and twitter accounts in order to seem 'young and nimble" and secure an audience in the social media world.  He says, "Indeed, most of them have succeeded in setting up their presence, branding it and starting conversations."  

That's where we (marketers ready to delve into the new medium) come in.  The space left for marketers (the real ones with degrees; not kids tweeting away about what they ate for breakfast giving Cheerios a  free plug) is a space that allows us to use our creative strategy skills and interact with a consumer to personally influence their brand decisions.  

Social media strategists can operate in this new field to conduct those 'conversations' that a brand's membership to online sites allows.  They will guide the exchange choosing what is said, how it's said and how the audience responds... thereby increasing their client's sales and thriving in the new realm.  

The challenge then is to evolve faster than the online media - choosing how to break through the consumers' noise and reign supreme.  This is where we stand now.  Will there be a formula to fall back on for social media marketing?  Something to teach in universities?  Or is marketing calling for true innovation and challenging its producers to truly shine?  I'm hoping for the challenging option... back to good ol'fashioned ingenious breakthroughs.    

Ad of the Day: Google Earth

Coincidentally synced up with the supposed release of Monopoly City Streets (a Google Earth/Hasbro baby meant to be a REAL WORLD monopoly experience shared by all citizens on one online game board), the Google Japan ad for Google Earth  (released 9-01-09) is making international ad news.

Meant to demonstrate how Google Earth works, the Wall-E type character takes street-view pics of a neighborhood and carefully works through the night ensuring every picture is safe for public view - protecting peoples' privacy by listening to public feedback and blurring license plates, etc.

In the end, he sends a little wave your way; how could you possibly be upset with such a cute technology?  

After all, he is only exposing your home to billions of people across the planet.         

NYC Style

This is what happens when you leave your bike outside overnight in NYC (even in the Upper East Side):

Missing parts: seat, wheels, tires, bike lights, shocks, handle bars...

Parts still there: LOCKED frame, rusty chain, pedals

Sorry Ted; lesson learned.  

Conspiracy Theory: Bike stores steal parts to make us NEED parts sooner.  HMPH. 

First Bite of the Big Apple

Let's preface this story with a picture:

Yes, that's a box-spring making its way up a fire-escape.

Now, back to the relocation story...  It all started along time ago in a place far, far away in Allston, MA on August 31st.  

Up bright and early with only a few items left to pack, Ted and Sean (the man of the other couple we moved alongside), set out to retrieve our BUDGET rental truck, a 16 footer.  Approximately 5 hours later, they called with the definite news that Budget had lost BOTH of their reservations and would not be able to give them ANY size truck.  Don't worry Budget, it's not like we aren't contractually obligated to get ALL of our stuff out of our houses by MIDNIGHT.  (If you know me, you can only image the worry and panic that I endured waiting for them to return.  If you don't know me, thanks for reading my blog and making me feel important.)

FINALLY, they arrived with a PESKE truck at 5PM and we were on the road (only forgetting one item after all of that) by 7PM paying about $100 more than was expected.  Oh, and this truck only had TWO seats so I was LUCKY enough to sit on a pile of seat cushions for the whole trek.    BUT, we were grateful for our truck and thought nothing could possibly go wrong after that DRAMA.  

Boy were we WRONG.

About 15 miles (MAYBE) into the drive, approaching the FIRST rest-stop of many on our 3-4 hour drive from Boston to NY, our rear tire POPPED.  Yep, that's right, we were forced to take a bathroom break before even opening our water bottles.  That's when we stopped at McDonald's for 3 hours and witnessed the paper shredding lady and killed time playing dollar lotto tickets.  The lotto tickets taught us that Ted is lucky and Sean and I are not.  Apparently it's one of our faults all of this was happening.  (The broken mirror I found in one of my boxes three days later landed the blame solely on me.)  When our truck was fixed, we set out AGAIN.        

We got to Ted's parents' house that night at 1:30AM to sleep in a place the truck could rest for free (a highlight in the process).  The next morning we drove into Manhattan without much traffic and got to the Upper East side to unload Ted and I.  We have about 3 times the amount of stuff as Sean and Zeny and were dreading the unpacking and walking up 5 flights of stairs for every item.  Thanks for Zeny's brother Zach, who helped out, we had everything in in under three hours.  Impressive and sweaty.

We then drove to Midtown (with two in the cargo and three crammed up front down narrow one-way streets) to get Zeny's FULL-SIZE fridge she bought from some weirdo living in a four story brownstone.  That was going to be the next challenge of the day, for sure.  

Once we arrived at Zeny's Lower East Side digs, we discovered that her 'four-story walk-up' was indeed a five story that she lived on the top floor of.  Lucky us, not.  The boys tackled the fridge first thinking it would be the BEAST of the day.  It was up a half-hour later and after taking a break on the ROOF DECK, we carried many heavy boxes (Sean doesn't know how to pack a card-board box very efficiently- :P )  Then, the mattress got up their square-ish spiral staircase.  Next was the box spring.  We thought it would be easy-as-pie considering Zach and I carried mine up, but we were oh so wrong!  After an hour up the first flight of stairs only to find out the second set was a new shape, they had two options: 1. Saw it in half and reassemble at the top. 2. Go up the fire-escape (not so smart for people without health insurance).  

Three hours passed.  The photo above was taken.  The result was blocking the sidewalk long enough to throw the box spring off the second floor into the trash.

It is at this point that a few hundred dollars paid to MOVERS would be completely worth it.  Is there a secret website that tells you the tricks of moving normal size items into Manhattan sized homes?  I should make one, make millions, and move into a normal size home.

Exhausted, Ted and I had to drive the truck back to Sleepy Hollow to unload extra items at his home.  After paying an 11 dollar toll to leave the city, we discovered that Sean had the keys to the back of the truck.  We drove from 125th street to 9th again.  Then, went back to Sleepy Hollow only to discover that the truck was now an hour too late to return.  Another night NOT slept in our apartment.

Finally, on Sept.2nd, I moved into my apartment.  (This is, of course, after loosing my wallet walking from the truck return station and getting it back just as the gas station man was taking my cash out of it. AND coming back to realize our bike tires had been stolen because we didn't get to come back as planned to put them inside.)

My luck can ONLY get better and has.  Welcome to NYC Gabrielle.         

Excuse me?

So, I moved last week from Boston to NYC (yay) and had to stop at a rest-stop on the way.  This is what I saw:

There are so many things wrong with this picture:

1. I witnessed this mess and realized that humans are the weirdest, most nonsensical living organisms on earth.
2. There is a woman shredding paper at a rest-stop (notice the McDonald's cup).
3. It was 11PM.
4. She was shredding many pieces of paper that come from the part of a notebook between the spirals and the sheet you tear out.

Basically, this just confuses me.  How am I going into a business that requires understanding how people think and behave when oddballs like this exist to throw off the curve?    

Oh and just an extra pic of things that confuse me....

There are no words... 

Actually this behavior is completely inexcusable.  What would Stacey and Clinton say?  Someone today actually told me CLOGS (no, he is not Dutch) are comfortable and therefor acceptable.  Does that mean socks and sandals are allowed?  The obvious answer is NO.  Maybe the solution to world peace is FASHION POLICE.  There is individuality and there is ugly.  

So, please weirdoes, sort yourselves out.      

The Ad Norm

My favorite procrastination site (The Cool Hunter) recently started an advertising service portion of their company.  To pitch themselves they proclaim that "Extra-Ordinary is the new Ordinary."  

Well, yes, this is true.  I became interested in advertising after learning about guerilla ads - obscure, untraditional methods meant to interact with and interest the consumer.  

Now, after four years in college, guerilla/viral/interactive and outdoor ads are the norm.  The CoolHunter lets others know that they use "innovation." (like everyone else who wants to survive in this market)        

It's not that people have shorter attention spans.  It's just that they've been exposed to AWESOME stuff and they are not about to backtrack to 2x4 BW ads in the newspaper.  I like to be entertained, so does everyone else.  So, advertising is entering the awesome-era.  Prepare to be entertained... its supply and demand.  We demand to be entertained, ad geniuses will supply.

Fashion Night Out 2009

A friend of mine was wearing this shirt the other day.  It is to promote this years FASHION NIGHT OUT in NYC.  On Sept. 10th, NYC stores will be open until 11PM to promote shopping.

There are over 100,000 employees in the fashion industry in NYC and they are calling YOU to bring FUN back to fashion by joining in this experience. 

 Check out the PSA:

After seeing that, what do you think about the event?  I personally am ALL for the shameless celeb-spotting, the free music and possible snacks.  I am also 100% for the clothing drive and the the T-shirt fundraiser for 9/11.  BUT,  I get the feeling that this glitz and glam is an effort to beg others to shop at their own expense to benefit the also recession troubled fashion industry.  I'm sorry P-Diddy and SJP, did your multi-million dollar paycheck come up a bit short?  The rest of us are struggling too.  I really do feel for the low-end retail workers depending on their jobs/pay BUT I do not feel bad for over-priced designers and boutiques.  

I am on the fence about this Black Tuesday minus the discounts.  We will let the people of NYC decide if they will embrace the "fun" being put back into shopping or let the fashion industry suffer alongside every other one.        

NYC Style

I wish I could show you all the mental pics I took today BUT I can't so here's this real one instead:

Rock On NYC

What Were They Thinking?

I would blame some recent advertising blunders on the recession (people not thinking clearly with lack of job security) BUT the most recent What were they thinking? comes from BRAZIL with WWF and DDB.

Check out this print ad created for WWF by DDB Brazil:

The copy reads: ""The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it."

Really guys?  Are we going to compare disasters to make one more important?  Can't we help one group of people without belittling another?  I mean, attacking 9/11 loses many possible contributors... the tsunami may have hurt more lives, but that doesn't mean you can create such a tasteless image of another event and stir up memories for those still in pain? And really, are those people going to contribute to WWF now; I wouldn't.

Luckily, this ad that has recently surfaced was created by a creative team that DDB said in a statement on Wednesday that was "unexperienced" and "no longer with the agency."  They also mentioned that the ad  reflects the feelings of the organization or the agency.  Yeah, I wouldn't want the negative credit either.  I don't know how I feel about this modern world where a public statement can get you out of trouble... Bill Clinton anyone?  Australia?  

WWF claims their logo was used in an ad that no branch of their organization ever approved... guerilla ad art perhaps?  Let's hope and just be mad at the artists... they are used to outcastedness.  

DDB Brazil says that although they apologize for the ad, it was approved by WWF Brazil and did run.  It even won a merit award in the One Show.  There is an extremely more disturbing video version of the ad that comes a little too close to home that neither take responsibility for.   

Yes, the ad has legs, is buzzworthy - still talked about over a year later, and is impacting.  However, it is far too self-defacing to another tragedy and takes advantage of it.  The Tsunami was horrific and the WWF is a fantastic organization BUT the two should have never been linked in the effort to promote one or the other.  

I am a firm believer in creating an ad based on an innate human truth.  When a product/service is sold to a person because there is a place it fits in their life - rather than with fancy words or features, they need the brand and desire it. It rescues them from their lacking feeling in life.  This ad does nothing of the sort - it belittles in an effort to scare.  I don't know anyone who desires being humiliated and afraid.  

Good luck sorting this one out guys...    

*** UPDATE: BBD admits to creating the video version also and submitting it to Cannes.  Some speculate the ads are more award driven than produced in the client's best interest.