Wednesday, April 29, 2009

Ads of the Day: TRIMMING (razors)

Someone over at Schick Quattro has a sense of humor.  Or at least some sensibility.  They have managed to create an ad for a uniquely feminine product that is fun to watch, unlike ads that leave you with skin crawling and your boyfriend sitting two feet farther away than when it started.  
(Schick Quattro is a razor with a "trimming" end.) 
Here is the ad that previously ran in the UK:
This image is what really tells you ABOUT the product.
Then, it was brought to America where things need to be even more ambiguous.  It may not have the silly jingle, but I think this ad does a marvelous job of leaving you comfortable and actually informed about the product (rather than running for the door).  

I knew what this ad was for right away on TV because of the mental 
association I made between 'bushes' and 'bushes.' Clever Schick.

So, "trim the lawn" or do whatever fancy thing the 
American ad suggested.

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