If you've been keeping up with me, you know that I love when advertisers are able to take the drab and make it fab. Advertising is no easy task... much strategy and planning goes into multimillion dollar work. So, in a world where more money than our government has right now is pouring into shiny layouts and Times Square billboards, there is no room to be boring or take the easy way out.
Today, I LOVE the ad created for levis paint. In a world of Home Depot's and Lowes, why would we pay any attention to a BRAND of paint. Don't you just go into the mega home store and choose a tiny square of some pretty color and tape it to your wall for a few days to make sure you like it? Apparently, the paint companies want us to pay attention to not just the color but the brand too.
So, how is PAINT different? Well, it's essentially the same to the average consumer but differs in color families. Now, according to levis, paint has a personality. It is edgy, with the times, fashionable and chic. Want your room to embody these characteristics? Choose levis.
"Fashion for Walls"
Ingenious if you ask me.
Ads like this inspire me to do my mindless homework for made up clients. Advertising doesn't require a good product. It requires great execution.
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