Thursday, May 7, 2009

Inappropriate! (so funny)

Last week I made my tongue in cheek ads for Crystal Head Vodka.  I felt strange using them in my portfolio because I didn't want to offend a potential employer.  Then, I started researching ad agencies internationally (since America is doing such a crap job of hiring right now) and I found out that America is made up of a bunch of sue-happy prudes.  Seriously?  Sex sells, so why can't we blatantly refer to it?  It is one of the most obvious human truths that can be used to sell a product.  Can we really only show Paris Hilton in a swim suit eating a burger or go as far as a girl in a bikini drinking a beer?  That's just pathetic.  
I think we should push Americans to think a little outside of their safe little box?  (Maybe the secret obsession with porn and other inappropriate outlets and bad stigmas would decrease if Americans could say 'sex' without blushing.)
Also, sexual connotations can be hilarious.  Check out this never-to-be-seen-in-USA commercial made in London for Bontust, Inc:
           
 I found it widely inappropriate and shocking too.  But, don't tell me you didn't laugh a little or wish TV here could be that entertaining.  It is brilliantly done and visually pleasing.  And, don't just think that I like it because I am young and naive and trying to be edgy.  Crain Communication's CREATIVITY named this commercial #1 in their list of 'AdCritic's TOP Work" of the week. 
So come on Americans, grow some thicker skin so the creatives don't always have to throw out their ideas and come up with ones that old white people with money approve of.  

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