Now, CP+B has furthered their campaign to cleverly advertise the new METALICA package. A good campaign can always grow bigger and BIGGER without becoming annoying.
Wednesday, July 1, 2009
CP+B do it again = tear us from our comfort zones and make us smile, no matter the product. They don't fulfill a need in the market, they create one. Like when the "Father of Spin" Edward Bernays installed bookshelves in new homes to make people purchase more books. I am a HUGE Rock Band fan and so I have loved the commercials with Heidi Klum (and other stars) dancing in a risky business white t-shirt to advertise Guitar Hero.
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