Ad of the Day: Evian (International Version)

The once pretentious water company EVIAN, second in nose-in-the-air-antics to Figi Water in my opinion, is now thriving with their international LIVE YOUNG campaign.  Orchestrated by Euro RSCG BETC (Paris) to "Bathing Beauty" with Ester Williams, this campaign is successfully showing the youthful effects of Evian water to the world.  Gotta love a brand that uses humor to exhibit one key benefit - without being too over the top or talking about too many things and downright confusing their consumer.  I mean, it's water... bottled water.  Are they really that different?  Well, even though I've never had Evian, I might try it because of these ads.

The campaign began with teasers from their spokespeople: babies. 

AND

The teasers are featured on the revamped Evian site - focused around their youthful stars... Talk about putting all your eggs in one basket.  Good thing it works.

Check out the making of the 'movie' - the main commercial for the brand, a brilliant 60 second spot.  Here's the EVIAN ROLLER BABIES commercial making water uber youthful:

Some highlights making this my favorite commercial in a long time:

• ghetto babies
• the brown sugar baby looks like a mini-Sinbad
• booty shaking
• blue old fashioned skates
• Central park
• baby facial expressions - priceless
• Asian baby break-dancer
• Babies jumping on the fence like mini frogs
• the dance off - Step Up style
• so many onsies
• the figure 8s through Evian bottles - best product placement of the month
• baby giggles

Favorite image: 

Only criticism: Creepy voice at the closing scene: "Live Young."

I absolutely cannot wait for the 'interviews' coming soon on the themed site.