Showing posts with label boston. Show all posts
Showing posts with label boston. Show all posts

Tuesday, November 3, 2009

PR Promo of the Day


Sometimes the best PR is from a citizen journalist, promoting from the heart... creating overflow PR efforts.
My cause today is Big Warm-Up. Give a coat, warm a heart.

The Big Warm Up is a Lands' End sponsored community outreach program that aims to provide coats for the homeless by asking able people to donate a coat at the Lands' End Shop at Sears as winter approaches.

This campaign was kicked off in Boston on November 2nd - where the Lands' End team has paired up with the Massachusetts Coalition for Homeless. It runs for the next 28 days nationally and needs your help! In Boston (Prudential Center), there is an installation with 786 figures representing those in the city without a coat. Imagine the number nationwide and worldwide. It may be easy to walk past someone asking for change, but try and ignore almost 1000 blank faces standing out in the cold.

Visit the interactive flash-site (link above) and you'll find heartbreaking photos but mostly statistics about people who are homeless in many different environments (the street, hospitals, recovery centers, etc.) If you need the facts in order to donate they are all there. Or, if you're going to get a new winter coat anyway, donate your old one and receive 20% off your purchase made at Lands' End Shop at Sears. (It's not JUST a marketing ploy... it will actually do some good.)

  • Did you know that 3.5 Americans are homeless and 1/3 of that total is comprised of homeless FAMILIES?
  • 1.3 million of our homeless are CHILDREN. (You can't tell me they all didn't try or have a drug problem... imagine if that had been you.)
  • Today, 1,843 coats have been donated... not enough.
  • Only 146 coats have been donated in the state of NY. There are enough people in NYC alone to give up an old coat to someone who will wear it everyday instead of the one day you will wear it to clothe all of NY's homeless.
Can't just give for the sake of giving? You'll get a unique code when you donate that can be traced back to where your coat was donated.

Also, promote the cause to friends by passing on word of mouth info, copying the link to people around the office or becoming a fan on Facebook. See social media IS the new media, and our slow but sure answer to world peace! (I may or may not have just watched Miss Congeniality.)

Tuesday, June 2, 2009

Spotted...

I was walking home from CVS today and I saw this: 

Only when the last tree has withered, 
the last fish has been caught,
and the last river's been poisoned,
will man realize we cannot eat money.

Sunday, May 24, 2009

When Street Art Makes You FAMOUS

Once upon a time kids made stencils and decorated urban environments by street light, always looking over their shoulders to not get caught by 'the man.'  ((I talked about this art in the Melbourne Graffiti post earlier.))  Some seek to make bold statements, others to change the world and some just to place their name in the limelight.  While many think of Banksy as the king of the stencil phenomenon, there's a new man in town.  
Today, I visited Boston's ICA (Institute of Contemporary Art) to see an 'Obama' exhibit that a friend from out of town wanted to see.  I didn't know anything about it but was intrigued since I knew I could get in free as a BU Student (kinda, still have the ID card) and had never been to the museum on the water before.  
(If you don't go to the museum to check out an exhibit or aren't into contemporary art at all, at LEAST go for the breathtaking views of Boston, the Harbor Islands, and Revere.)   

When we got to the museum, there was a giant poster of a black and white image of a man's face at the top of the building.  I looked at it and wondered if it had always been there and also recognized the image without knowing why.  
Upon entering and asking where to find 'Obama art' we found out that we were there for the Shepard Fairey: Supply and Demand exhibit (there until August 16th).  READ THE BROCHURE HERE.    
It was incredible.  I was immersed within his exhibit, that walks you through his art's timeline, within seconds.  Each image had so much character and detail, yet presented a simple image.  
A native of South Carolina and then student at Rhode Island School of Design, Fairey created his art campaign 20 years ago with the creation of his OBEY Stickers that he gained ample buzz for in Providence.  Now, OBEY's motto is "Manufacturing Quality Dissent since 1989."   
 
His work, which has been said to be unable to categorize, models after such artists like Andy Warhol and Keith Haring.  He uses lots of black, white and red to present political/propaganda like images to the general public.  


His work began with political-esque images of the WWF wrestler 'Andre the Giant.'

Eventually, the image turned to a zoomed in face with less features.  The OBEY campaign continued to promote this 'face' of the message while reiterating the fact that the face belonged to a 7'4", 520 lb. man. POWER.    



This is the face that is now seen on the outside of the ICA and across many forms of Fairey's work:
His art began with OBEY posters that played off the fact that Americans are so convinced to pay attention to advertisements.  His goal was to present an image and have people question its meaning.  In Fairey's Manifesto, he says the sticker campaign is an experiment in phenomenology - the attempt to see clearly something that is right in front of you but taken for granted.  "The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities."
Fairey's creative career has centered around Andre the Giant, OBEY and the visual theme seen above.  At the exhibit, you see images that seem to promote peace and question the government's actions (again, the phenomenology).  Here are some pieces on display:
The giant stickers insist on not carrying a deeper meaning.  Rebellious individuals like to be in on the art and conservatives are often troubled by their meaning.  The stickers, then, are a social experiment to see just how people's psyche's react to the images.  Their sole purpose, as art, is to make people reflect on his or her surroundings, or at least take notice. 


The finale of the show, besides the GIANT mural canvas produced especially for the ICA (on which the power and value of money is greatly called into question), is the OBAMA poster.  Now, when you hear Obama poster, does one image come to mind?  Of course it does. 



Stephan Fairey, un-commissioned, created this poster:      
This piece of art, more serene than the one of George Bush that reads "Did a HELL of a Job" with devil eyes and werewolf teeth, quickly became the artistic expression of the grassroots Obama campaign.  The exhibit has a table full of tangible Fairey pieces, like his spray-painted sneakers.  On this table is a framed letter from Obama expressing his gratitude for the widespread image that links him with "HOPE."  So cool.

So, basically, this young-underground artist is now HUGE because of his OBAMA poster.  I, personally think it's amazing because more people have their eyes peeled to see his stuff lke this awesome peace symbol.


 

Wednesday, February 25, 2009

Breakfast in Boston

Ever wake up and just NEED eggs the way you like ‘em, juicy sausage, crisp bacon, warm toast, homemade jam, and towers of blueberry pancakes and thick French toast with warm maple syrup?
Yeah, me too. 

But, when you wake up in Boston with that tummy turning demand, where do you go?  Well, you could go to the top-rated breakfast place in Boston.  Zaftigs, in Brookline, offers Deli charm and breakfast all day long that will never disappoint your taste buds and isn’t hard on your wallet either.  However, you better hope it’s sunny and you better have no plans that day because you and 100 of your closest Bostonians will be waiting outside for a table for at least an hour on weekends. 

There’s also Henrietta’s Table… but I won’t even tempt you with tales of locally grown produce and New England home-style breakfast perfection because you’ll be left with only a craving.  There’s two problems with this jewel: One, it’s in Cambridge and Two, it’s NOT economical for a college student, or for this economy.  Make your own eggs at this point. 

Then there’s Bagel Rising.  Yes, their bagels are good, especially after a memorable night out.  However, the line is ridiculously long, the staff has a hard time remembering your order and it is no stack of hotcakes. 

Oh yeah, there’s also McDonalds… but who on earth is up early enough for that.  And there’s Dunkin Donuts…but I have one thing to say on that: If you’re running on Dunkin, keep running. EW.

So, there’s good breakfast with lines, there’s good breakfast if you have a money tree and there’s fast food.

WHAT’s WRONG WITH YOU BOSTON?! 

Breakfast has been a part of people’s lives since Adam woke up hungry enough to eat Eve’s apple.  Then, the ‘part of this complete breakfast’ entered homes in the 60s.  Ever since we’ve been making breakfast and coming up with easier and easier methods to eat it (you’re lying if you say you’ve never had an eggo or a poptart), because we’ve gotta have it.

So, as an advertising person, I’m always looking for a new market.  Hello?!  Why isn’t someone opening the BEST breakfast place ever in Boston?  Steal that title out from under Zaftigs (then the line might go down so I can go get some challah French toast!).  At least make them work for it.  It’s simple in my eyes: Boston needs more breakfast, so open a place and make some dough! 

Please. 

I miss hashbrowns.           

 

Monday, February 23, 2009

Cheap Food is the Key to a Girl's Heart

It's here.  
I have heard nothing but praise but have never gotten the privilege of participating in it.
It's big, it's brilliant, it's yummy...
It's RESTAURANT WEEK in BOSTON!
I am blogging about this because nobody should miss this.  Everyone deserves to eat delicious food without sweating about the bill.  I am a huge fan of food... many recipes are in your reading future.  Cooking, like advertising, an artistic outlet for me.  And chefs are the professional artists.  No matter how many times you make chicken and think that you spice it up, a chef is likely to knock your socks off combining ingredients you would have never thought of.  
Pick a restaurant of your favorite cuisine.  And instead of feeling amazed and thinking you could never recreate your dish, savor the experience and get inspired.  If you can make the same thing at home, learn something from the chef.  Like learn two unlikely ingredients you can mix.  That should treat your taste buds and spice up your normal weekday meals.        
If you are in Boston then check out this website and get in on the deals... www. restaurantweekboston.com .  If you're not in Boston, google to see what your Restaurant Week is.