It's the end of the year and all of my work is beginning to find its shiny edges and personality. I have been in Portfolio Development and we have put together 5 different ad campaigns.
My hardest assignment was for CRYSTAL HEAD VODKA. This product is a glass skull filled with supposedly quadruple distilled vodka (through diamonds). It is sponsored by Dan Ackroyd and is a little hokey. The skulls are supposed to be reproductions of the 13 crystal skulls that were manufactured millions of years ago. They are mysterious in that their design is apparently physically impossible. Legend has it that 7 of these skulls have been found; one rests in the Smithsonian and another in some woman's closet (because it was speaking to her). The others are yet to be discovered. Once they unite, they will uncover truths about our existence. Oo0o00. Hear all about it on crystalheadvodka.com.
So, my objective was to raise awareness of this uniquely packaged vodka and direct consumers to the site. So, by combining the name, the fact that it's legendary and the adage sex sells, I created my campaign.
The first is a 2-billboard series that reads either alone or as a sentence. The 'sex sells' portion is only apparent to those who make it so. (Check out the cool bottles featured in the ads)
Next, I made a Point of Purchase Ad. For those who purchase the vodka, they take home this 'do-not-disturb- style door hanger:
(Again, only what you make it)
Let's face it. This WOULD work in the real world. And it would get a lot more attention than the NON ads that exist now.
Oh, and don't go try it. Apparently it doesn't taste good and costs a lot. Only get it for the awesome container.
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