Yesterday, TIME magazine named “Starbucks Spellings” the Tumblr of the week. The blog was not created by Starbucks, but rather by Jenna Livingston, a freelance copywriter. It highlights an eccentricity unique to Starbucks and every one of its chain establishments:failed name spellings.
No matter what you order to drink, Starbucks asks for your name and writes it on your cup in an aim to A. give you the correct drink later down the production line and B. appear to be your hometown coffee shop who cares who you are. However, more often than not, the employees at Starbucks misinterpret customers’ names leaving consumers with comical cups filled with caffeine. From Hei-Wei to Highway, Christian to Kris Chin, Lacey to Lazy, Katy to Heini, the Tumblr is packed with daily uploads. Even Buzzfeed found the collection hysterical and created their own piece about it which has already collected over 12 thousand views since yesterday.
The takeaway for brands? Sometimes earned publicity and content creation come in the form of owning a quality that is unique to your brand and can be identified by the majority of your customer base… even when it’s slightly embarrassing.
Originally posted here:http://fwd.mbooth.com/post/7312686905/yesterday-time-magazine-named-starbucks
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